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Web Hosting Advice And Information – How You Can Find A Cheap Web Hosting Package

March 24th, 2009

All webmasters will at some point face one question: how will I find a good and cheap web hosting provider?

The web hosting business is saturated with web hosting companies competing for your business. You’ll find everything from huge companies hosting hundreds of thousands of web sites, to the small reseller operating out of Mom’s garage. So how can you make an educated decision with all those options?

All web site hosting companies tend to have some similarities, although their main sales arguments are normally focused on two things; cost and bandwidth. A lot of the time people go for a sales pitch like that. Getting something that’s inexpensive is desirable to most folks, and if it seems to come with some great extras too, then all the better!

So if you are choosing between a web hosting company that’s offering a cheap web hosting plan with 50GB bandwidth for $10 per month, and a different hosting company that promises you a hosting plan with 500GB a month for five dollars, a lot of people will foolishly pick the second option. However, it is this type of logic that leads to disaster for many web hosting clients.

Sure, it’s great to save a few bucks – although do you believe a web hosting company is going to give great support and reliable service when you pay them almost nothing? The old saying “You get what you pay for” is very truthful, and the complete truth is you’re far more apt to receive great service if you keep clear of the really cheap web page hosting packages.

That being said, it is also true that the service quality can differ a lot betweeen web site hosting companies in the same price range. In truth, the one way of making sure you keep clear of the bad apples is to do a little of your own research. Check out places such as Web Hosting Talk to find out for yourself what real customers feel about the web hosting provider they use.

While there isn’t a web hosting company that will be liked by everybody, you will find that some have a lot more complaints than others. I have done extensive research on this and learned that while some web hosting providers may have mostly good reviews, other providers have mostly negative reviews. In conclusion: when looking for an affordable web hosting service, keep clear of the cheapest offers and do some research before you sign up.

About the Author: TheHostingFinder.com features honest ratings of leading web hosting companies. We are serving thousands of people searching for advice on how to find reliable and affordable web hosting.

Differences between Photoshop, Illustrator and InDesign

March 18th, 2009

Having worked for an Adobe Authorized Training Center for the last 10 years I often get asked from students what the difference is between Photoshop, Illustrator and InDesign. Firstly, let me say that all three programs are in fact owned and developed by the same company, Adobe Systems, the World leader in Web development, graphic design and E-learning software. All three programs are also bundled together into Adobe’s Creative Suite, which is a great and affordable way to purchase this software.

I think part of the confusion, is that certain tasks can be done in more than one of these programs. For example you can find vector-drawing tools available inside Photoshop and InDesign, even though Illustrator is the predominant vector drawing program. The key to getting the most out of these three programs is to understand what their key functions are and how they can be used together.

Okay so lets look at each program separately. We’ll start with Adobe Photoshop, which is probably the best known out of the three. Photoshop is a professional image editing software primarily used for editing bitmap images and image manipulation. Bitmap images are images, which are defined by their pixel structure. In other words digital bitmaps can be broken down into millions of tiny pixels and each pixel has its own attributes. Bitmap images are sometimes also referred to as raster images. The most common type of bitmap image is a photographic image. Whether shot on film and scanned into the computer or whether digitally shot, photos are made up of millions of tiny pixels. So simply put Photoshop is a tool used to edit photographic images. It also has the ability to do lots of other things but the core function of Photoshop is to edit Photographic images. If you go down to your local newsagent and pick up any magazine, chances are very good that the images in that magazine would have been edited or altered using Photoshop. Sometimes the adjustments can be minor such as subtle lighting or sharpening adjustments, and other times they could be major like applying a filter or special effect. Photoshop is used for retouching – ever wonder why the models and movie stars never have any cellulite or a double chin – the answer is Photoshop. Often an image can comprise of a few different images with have been merged together to form a montage. This effect can also be created in Photoshop.

Adobe Illustrator on the other hand is a vector-drawing program. Vector images are the other main type of digital image. Unlike bitmaps, vectors are made up of a series of lines and shapes, which are defined as mathematical formulae. Vectors are very good for creating images, which contain large sections of the same color. So for example a navigation button on your web site, your company logo, or any non-photographic image would be better off created as a vector. Illustrator is the World’s premiere vector drawing tool, so if you were tasked with creating any kind of ‘flat’ art, such as a corporate profile, including logos, sign work, letterheads etc, chances are you would use Adobe Illustrator. Adobe InDesign is the newest out of the three programs and is a page layout or publishing program. InDesign is used for putting together stuff like corporate brochures, documents, magazines, newsletters or advertisements. InDesign’s specialty is working with documents that contain a large amount of type or text. Often designers will use all three programs on the same project. For example we recently created some new course outlines so we used Illustrator to create our logo and a few other vector graphics, we used Photoshop to apply a special shadow effect to some bitmap images, and finally we imported all those elements from Illustrator and Photoshop into InDesign where we added the copy and defined the layout.

Quality graphic design can make or break any company’s image. Adobe Creative Suite which includes Photoshop, Illustrator and InDesign plus a little training can give you the vital edge to succeeding in a very competitive world.


Billy Gee is the Director of Training for Training Connection. Providing outstanding instructor led training in Photoshop, Illustrator and InDesign in the Chicago and Los Angeles metro areas.

Websites That Get Clients – the basics

March 13th, 2009

Despite what many website designers would have us believe, the websites that actually get clients aren’t necessarily the ones that look like glossy brochures. Sure, it’s important to have a good-looking website to engage the initial interest of your visitors. But ultimately, they’re not going to roll over, panting at the gorgeousness of your website imagery, and gasp ‘Coach me, coach me!’ are they? Let’s face it.

It is, in fact, incredibly rare for website visitors to convert into coaching clients right there on the virtual spot. Actually… what potential new clients who visit your website want is to get a feel for whether you and your services are a fit with what they’re looking for. If they’re interested enough, the next thing they want to do is to enter into a relatively anonymous relationship with you. They want to find out more without having to pick up the phone and talk.

It’s all about information capture

This is why you MUST ask visitors to your website for their name and email contact details. Because once you start to collect contact details, you have a chance to be in touch with your potential new clients – people who have expressed an interest in what you have to offer – and you can start building that relationship with them.

If you don’t offer them a way to be in contact with you without having to sign up for coaching with you there and then, they will most probably surf on by and you’ll never even know they were there, let alone that they were interested. Now that’s the kind of opportunity it would be foolish to pass up on, don’t you think?

The value of a mailing list

By collecting contact details, you’re in the process of building your mailing list. And a mailing list is the best way to cultivate new clients online. Of course, you do have to mail out to your mailing list to build and maintain that relationship with them. And some will take longer to convert into clients than others. Some never will. But it’s easily the most effective way to get clients from your website.

As your mailing list grows, so does its worth. I’ve heard various estimates put on the value of each email address on your list, but the most frequently quoted is £1 per contact. Not that I’d advise you ever to put your mailing list up for sale… if you don’t have a decent privacy statement next to the sign-up box on your website (a ‘we will never pass your details to third parties’ message), your sign-up numbers will drop anyway.

The true financial value of your list, though, is in potential it contains to convert interested enquirers into real-life, fee-paying clients. As your list grows, so does the number of future new clients it holds. It’s a numbers game. The more names you have on your list, the more clients they will convert into. Although don’t forget that to be valuable your list must contain the contact details of genuinely interested parties.

No more hit and miss

What makes a website effective (or not) can so often seem a mystery. Use your website to capture visitor information and build a mailing list, though, and you have something considerably less mysterious on your hands. In fact you have a financially valuable asset that will carry your business success into the future.


“How to Set Up Your Coaching Website AND Get Clients From It” is a FREE 20-page bulletin by Mary McNeil. Click here to grab your copy now!

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