SEO continues to be the talk of the town.

“Are reciprocal links good? Are one-way links better? How do I use Google SiteMap Submission? Does PageRank still count? How many blogs do I need? Who has a bigger index - Yahoo or Google? And does it matter? Which engine is more popular - Yahoo or Google, oh wait I heard MSN is gaining ground. Is it MSN?”

OK, I’m sure you see my point - there seem to be more questions out there than answers. And then if you do get answers, they sometimes conflict with what another SEO firm told you already or what you read in an article last month, or what your friend’s little brother did on his site that made him rich overnight. (Don’t laugh; we hear those stories all the time)

I’m here to answer these questions, in total and complete honesty. Are you ready? The answer is actually simple and applies to ALL of the questions above as well as any other question you may ask.

The answer is:

It doesn’t matter… because you are asking the wrong question!

OK, so what is the right question?

Don’t worry - I will tell you - the question is: Are you in the 64% or the 36% group?

Now for the answer …

I Don’t Know…Only You Know the Answer (and have to deal with the results).

Let me explain….

There was recently a study on the results of company’s outsourcing SEO (September 2005, by Jupiter). The results may seem shocking, but it is something we see every day in this business.

The study shows that 64% of companies that choose to outsource their SEO do not follow the instructions of the SEO firm they hired! I am going to repeat that again so the full impact reaches you — 64% of companies that choose to outsource their SEO do not follow the instructions of the SEO firm they hired!

They recognize the need for traffic (OK, off to a good start). They did their research and selected a company (nice, moving forward) and they plunk down the money (and if it’s an SEO company that’s any good, it wasn’t just pennies either). So far it all sounds good. What happens next -

it all falls apart.

The SEO Firm does their analysis of your site and situation, they share with you the most basic items to be fixed (which are often easy to fix with just a little attention) - they tell you this is of the utmost importance, it is the foundation of your whole campaign.

And what do you do?

That depends - are you in the 64% that does nothing and ends up asking all the wrong questions and whining months later when you are still nowhere? Or are you in the 36% that take action, treats their website and their business with the seriousness and commitment it deserves and then get to work with the SEO company to open the floodgates of traffic SEO can deliver? It’s simple and it’s your choice.

After you have made the commitment to be one of the 36% (something to ponder: how many of your competitors are in the 64% asking the wrong questions and doing nothing - and how quickly can you by-pass them when you are one of the 36% doing it right?) and you have taken the steps necessary to lay the foundation for a solid SEO campaign, you can then sit back and watch the company you hired, with their proven expertise bring in the rankings you desire.

Please understand, I write this article with a little humor to show the absurdity of the situation. I mean, would you hire a mechanic and then refuse to fix what he determined is the problem? No - you probably wouldn’t. I want you to understand not following your SEO Firm’s instructions can be just as detrimental to your business as ignoring a mechanic’s suggestion to fix that smoke coming out of the engine can be to your car.

The more SEO changes, the more it stays the same. The SEO winners are not the ones chasing each new trend and asking the wrong questions. The winners are the ones that commit to their SEO firm and their own business and follow the guidance of the firm they hired. They follow those firms right to top rankings.

So, now that you have asked the right question, made a commitment to the growth of your business and have an SEO firm diligently working for you, and you are just sitting back waiting for the results - you can ponder all you like the details of who’s database is bigger - Yahoo or Google or MSN, as well as all the questions out there people ask daily.

However, with the right SEO Firm - you still don’t need to ask these questions. Questions like is PageRank still important, how many blogs do I need and how do I use them, and all the others will all be answered. The answer will be in the results the firm got for you based on your cooperation and their knowledge and expertise.

Forget Desperate Housewives - try Desperate SEO Firms - with 64% of clients NOT doing what it takes, no wonder there are rumors of SEO insanity out there. Gain some sanity and take action today to make sure you can ask and answer the right question correctly.

Earlier, all you needed to do was to enter the description of your business in the title & meta tags and you were done with optimizing your web-site. Things have changed! And hence this article…

How does Search Engine Optimization (SEO) relate to keywords?

SEO is the process of increasing the number of visitors to your web-page by the careful and deliberate use of targeted keywords and their specific placements designed to get the page to show up on the top listing for such keywords. (SEO also includes other strategies not discussed here.)

TIP: Keyword Research is very useful to you when you decide to start a pay-per-click campaign to drive visitors to your website or increase revenue using adsense.

Here are the seven simple steps to keyword mastery that will cause your page to be indexed correctly by Search Engines and your link to be displayed at the very top on the search results page.

Step 1) Start with the most common words you use to describe your business(or your niche, if you operate in one). If you are in the automobile service business, you may have the following: Car Repair , Body Shop, Car Repair, New tires with car repair, Wax and Shine etc. If you actually have a niche business such as Jaguar Service And Repairs, then it becomes even more easier.

Step 2) Call your friend. Ask him how he would try to find your widget on a search engine if he lost your phone number and he wanted to look you up on the Internet. What if he forgot the name of your establishment? What if ….

Your perception of how people see you may be different from your customers’ perception of you. Add these new words to the list.

Repeat this as many times as you can with different people.

Step 3) Find other words related to your original list. such as names of the brands. Lexus Repair, Lexus spare-parts, Honda kit, etc.

Mix and match keywords with your original list to find even more keywords.

Step 4) Go to google and run a search for your widget. See what keywords bring up your competition and what words do not. Add them to your list .

Step 5) Add plurals and common misspellings too.

Step 6) Figure out as to how often people search using each of the phrases you have identified in your list. You can use the google adwords tool for this purpose.

TIP: Use adwords tool to see how many people have searched for each of your phrases in the recent past. https://adwords.google.com/select/KeywordToolExternal . This also suggest keywords you might want to use.

Step 7) Make sure your keywords are placed in the following locations on you web page: Page Title, Meta Keywords, Meta Description, Header Tags, Alternate Description for images, First Paragraph on the page, strong Tags, Em tags, Ordered and unordered lists, Anchor Tags, File names, Folder Names, Footer Tags, Any URLs and links in your pages.

Should I use many keywords in the same page?

Yes. Use as many keywords as it makes sense. Don’t overdo it. If your content becomes just a keyword trash-bin, users will start skipping over it and the search engines will catch on pretty fast. So avoid using too many keywords where it does not make sense. It’s best if you have multiple pages offering up different keywords.

One caveat. You need to be aware of ‘Keyword density’. Sometimes, if your usage of keywords is too high, and it looks like you have placed too many keywords, the search engine may not give you the best ranking. “Sprinkling” is the key-word when it comes to using them on each page.

You should also be aware of negative keywords. These are keywords you need to use in your PPC(Pay-per-Click) text so as to make sure that people do not click your link expecting to get freebies.

e.g. If you said : “Self Clearning Widgets- $500 and up”, you keep out the people who are looking for cheaper stuff.

Are phrases better than individual words?

Depends! If your customer is searching for self-cleaning widget, then you should use self-cleaning widget. If your customer is searching for just widget, and auto clean, you should use these words separately.

How often do I have to check my keywords?

As often as you can. Your customers react to various influences around them and search for different terms at different times. To be able to remain on top with a good ranking you need to keep on top of your keywords. Sometimes they react to an offer made by a competition and start searching for similar offers.

I know. You are saying:”But I don’t have that much time to devote to just keyword research.” That brings us to the next question.

Do I have to do it all by myself?

I have had many websites in the past few years. In the beginning I did everything manually the old fashioned way.

Lately I’ve found a few tools that help make life easier for me, though you could do it all by yourselves if you had the time and the tenacity(which I sorely lack). I suggest you find yourselves a tool to do the work for you.

I use Keyword Elite now, though I’ve used WordTracker in the past.

Pick 1: Keyword Elite tool : If you really plan to take your business to the next level, this is a great tool. From generating your own keyword lists, to analyzing pay-per-click listings, to studying your competition, this one accomplishes quite a bit. This tool works with Google, Yahoo,MSN, Ask etc. It will save you tons of hours of wasted time and effort. Also, I like the fact that it is multi-threaded(lots of more power.)

WebSite: http://www.elitekeyword.net

Pick 2 : WordTracker: Offers a free, ‘lite’ version, as well as a paid version. Features include an online management system for different keyword projects, searching for often misspelled words, a system to calculate your best keywords, and much more. WebSite:Wordtracker.com/FreeWordtracker

Pick 3 : WebCEO :From a free version to a $389/- version this company has various options available. For small business owners, the $199/- version would be suitable.Go for the $389/- version if you have multiple web-sites running and your business model is solely online. Web Site: http://www.webceo.com/cgi-bin/go/clickthru.cgi?id=linkflow

What next ?

Use keyword research to identify the most likely phrases for your business.

Master keyword research just like I outlined in this article and create a massive list of targeted keywords.

Make a list of the 5 most promising keyword phrases.

Head over to your favorite domain listing / hosting company (eg. www.GoDaddy.com) and see if you can buy that phrase in the .com domain.eg. Self-cleaning-Widgets.com

Point your existing website to this url. If you don’t have an existing web-site, create your new website using all the keywords you identified.

Submit your site to the search engines.

Happy hunting!

Dave James is a marketer/consultant with nearly 13 years of sales and marketing experience. Get your marketing questions/doubts answered free at his website.

http://www.nobleriver.com

After a successful transfer (usually 12 to 24 hours) it will be up to the new owner of Domain to set the DNS (Domain Name Servers). This process usually takes less than five minutes and if purchased from 11J.com I’ll be happy to help buyer with DNS or anything else for a smooth installing of a new Domain Name. The obviously next step after purchasing a Domain Name is to build a web site for your new Domain. Easier said than done? Maybe so, but I’m about to give to you a little of my experience to iron out any bumps on this road ahead of you to web design/development. In fact, if you will take the time to carefully review the steps below you will find earnings far greater than a miserly one million dollars and this I personally Guarantee!

The Art of Web Design

There are two rules that you absolutely must strictly adhere to for success with your new web site:

1. You must have an idea for your new web site from the ground up. This means from the beginning while sitting directly in front of a blank Notepad screen, to the successful completion.

2. You must enjoy the topic of your new web site to the point of money having absolutely no bearing on the intensity of your passion for that topic.

So you don’t have the foggiest idea for your new web site? Not a problem in the least, please allow me to share a piece of my experience to guide you to conquering rule #1.

Being brand new to the Internet I did not have a clue what the difference was between HTML and a web site was. Source Code? Are you kidding me?? And yet, from scratch I built not one, but three huge multi-page web sites that I am positive could have sold from anywhere between $500 and $3000! Total cost: $100 per site. Of course, not having the foggiest idea what SEO meant all three web sites flopped. Domains expired and those web sites floated off into cyberspace..

I’ll get to SEO (Search Engine Optimization) in just a moment, but first for those that don’t have an idea to pursue for web site design please allow me to share the two simple steps to a potential $3000 web site for your chosen topic/passion. And at a cost of no more than $100 for your new web site.

1. Go to www.ScriptLance.com.

2. Scroll through all projects listed. (I have no affiliation with scriptlance, merely sharing my experience to help others succeed).

To steal another’s idea is not only ridiculous but also will put one on a path to collapse. But what can be done for those with no idea for a profitable web site is to closely glance through all projects requesting assistance to find a web site to mold around whatever ideas might come to mind. After the merging of your idea into a potential web site possibly found on scriptlance or anywhere else, a Free account must be opened to place your idea in the hands of a designer/developer.

Are you still with me? If so, it is important to realize that most designers on Scriptlance are from overseas living in third world countries. The importance of keeping this in mind is due to the fact that the US dollar has a completely different value in other countries. How much does the common laborer in China make? $0.70 per day? I’ve worked with the Russians, the Romainians and Indians and call tell you those I’ve worked with speak better English than me! Communication is not an issue and the value of money takes on a whole new meaning.

(Should I condense this into a cheap free e-book? Maybe so. But hold on, the best part is yet to come!)

If you are interested in success with your new web site, please believe me when I say utilizing Scriptlance will be a mind
blowing, mind boggling, and an absolutely wonderful pleasant and enlightening experience!

Before I go any further, there is one web site/school that is an absolute must for web site design/ownership. Memorizing tons and tons of code is just plain stupid! In fact IMOH I really don’t believe all those HTML codes even can be memorized! But in order to explain to web designers (those that fix your site when down) problems you may be having, a basic understanding of HTML code truly is necessary. For this education in HTML, please head over to www.w3cschools.org. A Free internet school to help you understand the basics of HTML code which will prove to be invaluable if you are to own/run a new web site.

Okay, so now I have my Domain Name, and my web site. Can you promise me at least one hundred thousand visitors to my web site daily? I’m glad you asked. Because the answer to that question is a big fat NO. Why? Because I’m about to give to you directions to bringing far more than merely a hundred thousand daily. For those that have taken the time to read though my words of wisdom I’m about to give absolutely free of charge 100+ steps to an unlimited amount of visitors (REPEAT VISITORS) with the potential for an unlimited amount of earned income!

I would find it difficult to believe that anyone can start at step one and move beyond step ten. But the good thing about this list is the ability to pick and choose those steps your feel up to implementing.

I talk too much don’t I? Suppose so, so here ya go:

1. Submit articles to article directories.
2. Conduct link exchange activity with other blogs and websites.
3. Run a teleseminar.
4. Be a contributor on Yahoo/MSN Answers
5. Create a blog and join MyBlogLog.com
6. Create a MySpace.com account and make friends with your target market.
7. Create a viral report with links coming back to your website.
8. Generate a software product that you distribute free but advertise your website in it.
9. Build an article directory for a hot niche market
10. Produce a useful web-based software for public use
11. Ask thought-provoking questions
12. Build viral videos and upload them to Youtube.com
13. Buy links from Text-link-ads.com
14. Submit classified ads to USFreeAds.com
15. Publish content based on the latest news or unique items to tap on long tail traffic
16. Optimize your webpages for meta tags, title tags and H1 tags
17. Run online contests with kick-ass prizes
18. Run article exchange campaigns with HTML links in them
19. Generate your own social networking site
20. Produce an unbelievable product and sell it on Clickbank.com
21. Auction off cheap digital items on eBay
22. Write articles for major sites like About.com
23. Create a regular PDF newsletter
24. Talk to 5 people every day about one piece of content on your site
25. Visit online guest books and leave a comment
26. Visit other blogs and contribute actively on a regular basis
27. Use banner advertising on banner exchange programs like BannersgoMLM.com
28. Seek out joint venture partners to promote your site/event
29. Purchase leads from a co-registration service
30. Write an offline book
31. Distribute flyers
32. Sponsor an event with prizes that have your website on it
33. Run a charity event
34. Submit a press release to PRWeb.com
35. Use resell rights promotions
36. Produce a web or blog template using Open Source license
37. Create a community with a community badge/chicklet for identity
38. Look for newsworthy information and syndicate to Digg.com
39. Use your MSN nickname/message
40. Provide a free download on your site with a message on the back of your business card
41. Leave an email signature
42. Have a tell-a-friend form
43. Newspaper advertismenets
44. Direct response mail
45. Regular podcasts
46. Run a “live” seminar
47. Create an affiliate program
48. Get invited to events
49. Run a 24-hour answering service
50. Give people the right to syndicate your content
51. Keep your content fresh
52. Create multiple offers
53. Use ping sites for your blog
54. Use article submission services like ArticleAnnouncer.com to create backlinks
55. Give a DVD out for free that requires opt-insk
56. Car decals with your website on it
57. Generate a member-get-member promotion
58. Offer a 50% sale for products on your site
59. Create an online community of friends
60. Invite 10 people to visit your site on a regular basis
61. Print t-shirts with your URL
62. Advertise in trade magazines
63. Advertise in the main newspapers
64. Radio interviews
65. TV interviews
66. TV advertisements
67. Use Google Adwords
68. Use MSN Adcenter
69. Use Yahoo Search Marketing
70. Use Adbrite
71. Getresponse Co-registration service
72. Optimize your website for a specific, targeted key phrase
73. Use PayPerPost.com to get bloggers to write about your site
74. Run a Web 2.0 community
75. Advertise in the Yellow Pages
76. Directory submissions
77. Affiliate directory submissions
78. Direct email campaigns with list owners
79. Use direct response postcards
80. Build a free software directory
81. Build a free image directory
82. Offer a bonus product during a product launch to JV partners
83. Use well-optimized websites and content
84. Bait providers to visit your website through eLance.com and Scriptlance.com
85. Purchase outdoor advertising space at targeted locations
86. Create an Opt-in mailing list
87. Visit and participate in forums related to your niche.
88. Build more backlinks for popular keywords
89. Narrow your market to a specific niche
90. Build more websites within related niches
91. Attend more seminars to gain connections
92. Use a Feed Reader to subscribe to RSS feeds - comment on targeted posts
93. Have multiple distribution locations for a physical product
94. Create your own products and let affiliates sell them
95. Blog controversially
96. Deliberately start an online war (flaming - not recommended)
97. Look for related websites in #1 position and buy advertising space from them
98. Set up account with Squidoo.com
99. Set up account with Hi5.com
100. Set up account with Multiply.com
101. Set up account with iConnectE.com
102. Set up account with Huminity.com
103. Do a giveaway rights promotion
104. Build a presence on 43 things
105. Create an affiliate promotion with Clickbank
106. Run a Cost-Per-Lead program
107. Find a Cause to support and promote the cause
108. Get people involved in your community
109. Use a tell-a-friend script and place this automatically with people have opted-in
110. Run a blog carnival
111. Use games to “tag” people
112. Encourage article exchanges
113. Request people to submit articles that you will display on your blog for free
114. Build a free online widget that people will use
115. Join discussion groups on Google, Yahoo or MySpace groups
116. Advertise on Alexa.com
117. Use Global SMS service
118. Leverage Craigslist.org

Was this list enough to make you dizzy? If this information is not worth a million dollars then I don’t know what is!

Have a Great and Wonderful and Spectacular Day! And remember if any help is needed with DNS or Site Design or anything else please check out my `Links’ page or feel free to email me.

About The Author: Jay Johnson is a full time Internet marketer and has a wide variety of domain names for sale at affordable prices. http://www.11j.com

You need to take serious note of this. Your present Internet marketing strategies need to re assessed. Know that most of the big gurus are quietly focusing on Web Marketing 2.0 and they know “something deeply beneficial” to online marketers is lurking behind it and they are at work in perfecting their new Web 2.0 Marketing Plan just to be in the race.

But the intriguing question is, what is Web 2.0 Marketing and Social Media Marketing and how to craft a result oriented Web 2.0 marketing plan.

But with the arrival of Web Marketing 2.0, this controlled process is threatened as the power shifts to the consumer. The interactive ability among the customers to propagate mass opinions can have an impact on the future of a product!

Simply put, Web Marketing 2.0 is all about establishing contact with your prospects through:

• Social Bookmarking. For e.g. websites like del.icio.us, furl
• Blogging with sites like Wordpress, Blogger etc

Viral marketing where word of mouth and sharing of materials
ultimately results in more traffic

• Effective use of Social Media sites like flickr, picasa,
• YouTube where Photos & Video are shared
• Social Networking websites like MySpace
• Setting up RSS feeds of your content
• Interactive online forums

Making our websites more interactive with the site visitors is Web Marketing 2.0, where they can add content, air opinions and the like. It’s about a site being simple and plain where visitors can interact and collaborate with others through simple interfaces. It’s about that indefinable addictive ‘Halo’ effect beaming from your site!

Social Media Marketing also facilitates in building YOU-the-Brand! It enables you to make your individual presence felt through Web 2.0 sites which has the in built ability to elevate your business to a higher scale way beyond traditional methods! It’s time to consider these new emerging, customer driven and marketing arenas for your own future!

Let’s explore a few of those waiting to be tapped in the Web 2.0 Marketing plane. They are there and they do exist, once you realize the potential of these Web Marketing 2.0 methods. No matter what online business you have now!

1. Build Your Individual Brand Constantly: YOU have the option of building your personal brand with Web 2.0 Marketing technologies. They empowers you to create a group of exclusive communities, which you can effectively use as a platform for viral marketing. Be the starter to propagate and speed up the process. The best form of publicity ever found is word of mouth publicity!
2. Swiftly Dart Your Messages To The Right Target Group: Fuse content from different information sources by leveraging the expertise of your group or community and distribute new knowledge!
3. Team Up With Others & Release Extra Profit Streams: Social Media Marketing facilitates person-to-person contact that can be used as an extremely potent lead generation weapon and an affiliate building tool for expansion of your business.
4. Fast Way To Build Your Online Credibility: Once you are sold, your companies is sold. And once your company is sold, your product is sold! Web 2.0 Marketing let you do exactly that - becoming the a known expert in your sphere.
5. Show-Up At The Right Places At The Right Time: As an Internet marketer, you know the value of the initial advantage over others. You must be there where your target group assembles before your competitor get a whiff of it. Web Marketing 2.0 empowers you to do exactly that!
6. Attract Search Engine Traffic: These new Web 2.0 sites somehow enjoy high search engine rankings. Setting up back links from these high PR Web 2.0 sites to your site can potentially help you get higher page PR’s. More over, you are also setting your website for search engines to crawl your web site regularly.
7. Take Advantage of Other’s Social Networks: Leverage the time and money of your contacts for mutually beneficial actions. This can put you in the seat of no-cost marketer who does not spend money on advertising.
8. Dip Into The Multimedia Wave: YouTube have started it and many video-sharing sites have sprung up and they are free. Create short videos and upload them! The marketing effect of videos and audios are proved to be ten times more! Use them to your advantage.
9. Be The Great Guy/Girl Around: Interesting, unique and riveting material will always be consumed. Social Media Marketing enables your visitors to bookmark them and share them on/or offline. From then on, viral marketing effect takes on. Interesting ideas, content, videos, audios and your products gets spread all over the Internet giving you residual profits for years.

To sum up, with Web 2.0 Marketing you can think creatively, interact with your target group in real-time and then arrive at on good marketing choices. The new Web Marketing 2.0 scenario offers much more options than the earlier Web 1.0 methods.

In any case, Our responses to the fast changing nature of the Internet decides our future in a Internet based business.

********************************************

S. Kumar is the webmaster of http://learnhomebusiness.com, Visit
his “71+ Super Web 2.0 Marketing Tools Bonanza” for a personal
verification:
http://www.learnhomebusiness.com/paid/web2/index.htm

It does not matter if you have the cure for cancer, if nobody knows about it you are not going to make any money. A top search engine ranking in either Google or Yahoo is the surest way for buyers to find your products so you can become a wealthy marketer. Google and Yahoo are responsible for about 80% of all search engine traffic in the world.

Make sure your online business or website contains these top 10 factors used for determining sites with a top 5 search engine ranking in Google and Yahoo.

Factor #1: Number of Quality Sites that Link to Yours

Google and Yahoo put a lot of significance on how many quality sites link back to yours with a page rank of at least 4 and above. This is probably the most important factor when considering a top search engine ranking.

When search engines see lots of important sites link back to yours it must mean that your site is also pretty important.

Remember the purpose of the internet is to provide information back to the end user. As someone is conducting research on the World Wide Web, sites must also participate and flow and connect to other related sites allowing those searching for your keyword terms various paths to the information being inquired.

Factor #2: Number of Pages Your Website Has

A website with less than 50 pages is really going to struggle to get a top search engine ranking unless it has more quality back links coming into it than their competitors.

Factor #3: Keywords in Your Title Tag

Google and Yahoo look to see if your keywords are contained in your page title and description. Make sure your keywords are also listed within your heading and subheading tags.

Factor #4: Keywords Showing in Links

Keywords that are highlighted within a link are considered more significant than those not at all highlighted within a link.

Factor #5: Keywords in Bold

Likewise words in bold are also considered more important than those not in bold.

Factor #6: Keywords in URL

Websites that are in less competitive markets that contain the keywords within their URL are considered more important than those sites that respectively do not.

Also keywords in the URL that come before unrelated words are considered better than a URL that follows an unrelated word within the URL. For example if your keyword is televisions, a URL with `televisions’ followed by unrelated words such as your name `Mike’ is better than putting your name `Mike’ before `televisions.’

Factor #7: More Significance Given to First 25 Words on Page

The first 25 words of each page are given more weight than all other words on the page. Make sure your keywords are in the first few words of your page. However, if you try and just list the same word or phrase 25 times repeatedly Google and Yahoo will penalize you.

Factor #8: Greater Than 300 Words on Your Homepage

Make sure you have at least 300 or more words on your homepage.

Factor #9: Keyword Density

Keyword density is not as important as it once was in the past but it still is an important factor. In order to get a top 5 search engine ranking look at your competitors sites and compare the density of their sites to yours and try and match their density.

Factor #10: Page Rank

Want to find out the page rank of your website or the page rank of another site? Download the Google toolbar and make sure the page rank indicator is activated. One major factor in determining your page rank is the first factor listed in this article. Quality back links are the most important factor for formulating your page rank.

A top search engine ranking in Google and Yahoo is decided most often by the combination of these 10 factors. If you want to get into the top 5 of the two most important search engines than make sure your website applies these major search engine ranking factors.

About the Author:
Tim McGaffin has helped many online businesses achieve their financial goals. Vist: http://www.WealthyMarketerDirect.com

Since the launch of web 2.0 it has clearly taken hold, with more than 9.5 million citations in Google. But there’s still a huge amount of disagreement about just what Web 2.0 means, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom.

So what really is web 2.0?

(Tim O’Reilly) the man who coined the phrase Web 2.0 have given his own defamation of web 2.0 architecture on “O’Reilly Radar website on October 2005″, he stated the web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an “architecture of participation,” and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.

Web 1.0 VS Web 2.0

Web 1.0Web 2.0
Double-ClickGoogle AdsenseMp3.com
Mp3 .comNapster
Britannica Wikipedia

In Web 1.0 applications, a Web page is the basic unit of the application. Every event that happens in the application is represented by a page. For example, we might need one page to log in to an application, a separate page to view the latest news summary and yet another to view the details of a single news item.

Each time the user carries out an action and requests a new page, the Web server responds by returning another Web page or by refreshing the current page. For every user interaction, the entire browser window is refreshed, including any fixed interface elements that don’t change from page to page, such as global navigation. This approach takes the server longer to refresh and extract data in to the webpage.

Web 2.0 is built on technologies like Ajax, a web development approach based on JavaScript and the XML programming language. This mix of technologies allows pages to function more like desktop-based applications rather than as old-fashioned static content pages as we have been used to find on the Web. The Web 2.0 paradigm allows net users to pull information from a variety of sites simultaneously and deliver it on their own site to achieve new purposes, application such as RSS 1.0 and RSS 2.0 are classical example of web 2.0.

Like many important concepts, Web 2.0 doesn’t have a hard boundary, but rather, a gravitational core. You can visualize Web 2.0 as a set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles, at a varying distance from that core. As software developer, the evidence of web 2.0 is already here, with RSS aggregators, search engines, portals, APIs (application programming interfaces, which provide hooks to data) and Web services (where data can be accessed via XML-RPC, SOAP and other technologies).

Google the internet giant is absolutely at the heart of web 2.0 and the ability to bring many of these services together tocreate vast interlinked content offerings will certainly appeal. For the enterprise and end-user Google already offers a number of Office-style applications as a hosted offering. The company is also readying the finished version of its hosted email Exchange-offering. Interfaces like these are changing the way we store, access, and share information. It matters very little what domain content comes from.

Source:
Dnzone.com
O’Reilly Radar
silicon.com

About The Author: Kamal Hussain is a qualified teacher for further education (QTfe). He lectures in web and data encryption technologies. http://www.freehostrunner.com

Content writers face the challenge of creating fresh material about similar products and services while keeping their audience focused on the subject. Content writing is always done keeping the audience in the mind, so it is very important to know the subject in mind while also considering the mind of your target audience. The key to this is research and there is simply no way around it. In addition to this, each piece that is written has to be edited to the highest standards of the SEO writer. The bottom line is that you are writing for a client who will display these words on his or her website. The content that you provide them will represent their company in the publics eye, so producing the highest quality work should be your goal.

There are few techniques you can use to improve your writing style. If you follow these directions, you will find greater success in your in your life as a professional content writer.

The first thing you need to do as a content writer is put yourself into the mind of the target audience. What are they like? What appeals to them? Empathize with the client and ask yourself what it is that they are seeking. These are the questions you must answer before starting your rough draft. This will help you to better understand what your client expects from your writing. If at any point you feel that you’re not comfortable with your knowledge of a client’s products and services, you should contact them to get clarification. In addition, you can look at the websites of the client’s competitors to see what they are saying about their products and services. You won’t be able to do justice to your document unless you know what the customer requires and what their target audiences expects. As a content writer, reaching and convincing the target audience should be a primary goal for you.

Once you feel that you have done the proper amount of research and you feel comfortable with the material you are going to write on, you are ready to start. Take your time and write and article that will be clear and concise. Don’t be afraid to use creativity in your writing as this is what will hold the readers attention. When you have finished it, make sure that your document is proof read by another person. Once you have written your article, it can be difficult for you to judge how the paper flows. There may also be grammatical errors that you were not able to catch, so the editing portion of content writing is crucial.

SEO content writing is much different from other content writing because the text in SEO articles must include keywords that will enhance the websites visibility in the search engines. Placing these keywords strategically in the text will boost the sites search engine rankings and hopefully lead to more visits by internet users. Placing these keywords while also maintaining a document that is clear and interesting to read will be your greatest challenge as a content writer. Remember, the work you produce will represent your clients company. Take pride in your work to ensure that your clients receive the very best.

The use of SEO articles is one of the most imperative expectations and original or creative articles enriched by primary keywords and secondary keywords will give you and added edge. If your title uses most of those top five search words, your article and the web site will automatically shoot up the search engine rankings. The first three to five words of your article title determine whether your article marketing generates website traffic. Again, the use of SEO Services are needed here to make sure this is done correctly.

The search engine use spiders or BOTS to index the website. This spider reads the robots.txt file seeking permission to enter the site and also decide the pages to be indexed. Robot.txt file clearly tells the spider which page to index for the search engine and blocks access to other pages. Some search engines respect this limitation but other search engines might invade your personal and un-permitted space. To guard against these bad robots setting up a .htaccess file is imperative to instruct these bad robots to keep away or even block them from entering your site. Though there are many factors keep in mind that an seo service can provide these important bits of details to your site.

Here are things you should look for in a web development:

1. Check if they are listed with the Better Business Bureau. This may seem simple enought, but anyone can make a website and offer a service so it is better to check if they are actually a business or not.
2. Make sure you can contact the web development company via phone and email and see what the response time is. You may find in some cases that calling gets you to an answer machine and if they are a popular company the response for phone may be a bit slow, so make sure to do both email and call.
3. Ask to see samples of past work and current projects, this will help you see progress of growth