Reach audiences Google can't — Bing, LinkedIn-profile targeting, and Netflix CTV.
Search across Bing, Yahoo, AOL, DuckDuckGo & Ecosia, plus Microsoft Audience Network, LinkedIn-profile targeting, and Netflix CTV.
Microsoft Advertising is the single most underused paid-media surface in most B2B and high-AOV ecommerce accounts. Lower CPCs, older and higher-income audiences, exclusive LinkedIn targeting, and Netflix streaming inventory — all from one platform. We run it as a real channel, not a Google clone.
Get a Free Microsoft Ads Audit
Share your Google or Microsoft account and we'll show you where Microsoft can add cheaper, higher-converting volume.
Our Approach to Microsoft Advertising
Most brands run Microsoft as an afterthought — an auto-imported Google clone they never look at. That's how you leave 20–40% of qualified search volume and almost all of LinkedIn-profile targeting on the table. We treat Microsoft as a first-class channel: separate keyword strategy, dedicated RSAs, audience layers, Microsoft Audience Network prospecting, and CTV where the brand fit is right.
Pair Microsoft with Google Ads for full search coverage, or with the rest of our online advertising stack for cross-channel scale.
Why Brands Choose Us for Microsoft Ads
Cheaper qualified search volume, exclusive targeting, and premium CTV access — managed as one channel.
Audiences Google doesn't reach
Microsoft search captures buyers who use Bing, Edge, and Outlook — typically older, higher-income, and desktop-heavy. The CPCs are usually lower and the conversion rates often higher than Google Search.
LinkedIn-profile targeting
Run search and display campaigns targeted by job title, company, industry, and seniority — exclusive to Microsoft Advertising and ideal for B2B and enterprise demand gen.
Easy Google Ads import
We import and adapt your existing Google Ads campaigns into Microsoft in days, not weeks — then tune for the Microsoft auction so you're not just running a Google clone.
Netflix CTV access
Microsoft is the gateway to Netflix's ad-supported inventory. For the right brand, that's premium streaming reach at television-grade context.
Lower CPC, higher ROAS in many verticals
For B2B, finance, healthcare, and high-AOV ecommerce, Microsoft often produces a better cost per acquisition than Google — especially after the auction has been tuned for several weeks.
Transparent reporting
Live dashboards, weekly optimization notes, monthly executive reviews. Your Microsoft account stays in your name with full data ownership.
Every Microsoft Advertising Surface, Managed
Search, Shopping, Audience Network, LinkedIn-profile targeting, and Netflix CTV — pick the mix that fits.
Search Ads (Bing, Yahoo, AOL, DuckDuckGo, Ecosia)
One campaign reaches every non-Google search engine in the Microsoft network — typically older, higher-income, desktop-skewed audiences with lower CPCs than Google Search.
Shopping Campaigns
Merchant Center feed setup, product attribute optimization, and bid segmentation built around margin — not just impression share.
Microsoft Audience Network
Native and display placements across MSN, Outlook.com, Microsoft Edge, and partner sites — a strong prospecting and retargeting layer at lower CPMs than Meta or Google.
LinkedIn-Profile Targeting (Microsoft exclusive)
Target Microsoft search and audience-network impressions by LinkedIn job title, company, industry, and seniority — the only place outside LinkedIn itself where this data is buyable.
Netflix CTV via Microsoft
Microsoft is Netflix's exclusive global ad sales partner. We plan and buy Netflix streaming inventory through Microsoft for brands ready to add premium CTV at scale.
Microsoft PromoteIQ Retail Media
Sponsored placements across Microsoft's retail-media partners — a fast-growing surface for ecommerce and CPG brands competing for shelf-of-search.
Our process
How We Run Microsoft Advertising
- 1
Audit & Import
We audit your current paid search program, then import and adapt your Google Ads campaigns into Microsoft Advertising as a launch baseline.
- 2
Build the Foundation
UET tag and conversion tracking, Merchant Center feeds, audience lists, LinkedIn-profile targeting layers, and negative keyword lists tuned for the Microsoft auction.
- 3
Launch & Optimize
Structured testing across keywords, RSAs, audiences, and Microsoft Audience Network placements. Bid strategy tuned to ROAS or CPA, not impression share.
- 4
Scale & Report
Weekly optimization, monthly executive reports, and quarterly reviews. As performance lifts we expand into LinkedIn-profile targeting, Audience Network, and Netflix CTV where the brand fit is right.