There are many components that go into a search engine optimization (SEO) campaign. A wide variety of factors are analyzed and cataloged by search engine algorithms, therefore requiring that SEO be applied to many parts of a given web property. These parts include both on-page and off-page attributes. Neglecting one in favor of the other […]
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Most people understand that web content is king when it comes to search engine optimization (SEO). Quality content is overwhelmingly the most important part of the SEO puzzle; the major search engines analyze and rank content over other site features like links, latency, and site speed. Creating valuable web content that performs for SEO purposes isn’t […]
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eCommerce sites depend on an ever-increasing pool of online customers in order to grow. Search engine optimization for these sites is critical, as it helps new customers find the products and services they are looking for. The difficulty for SEO professionals is that large e-commerce sites can be unwieldy; many companies simply don’t have the […]
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We’ve all made missteps in our lives, and sometimes those missteps wind up on the Web. The embarrassing college photos, the unfortunate arrest, the business mistake – each of these lapses in judgment can live for years on the Internet and continue to haunt us. With our reputations telling others who we are and what we’re […]
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Web masters, content developers, and website owners generally take site security seriously. Search engine optimization (SEO) professionals do, too. Having a secure site that meets all current standards is beneficial from a search engine perspective; Google and other search engines rank secure sites higher than sites with security issues. Google recently announced that its Chrome […]
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