Most people understand that web content is king when it comes to search engine optimization (SEO). Quality content is overwhelmingly the most important part of the SEO puzzle; the major search engines analyze and rank content over other site features like links, latency, and site speed. Creating valuable web content that performs for SEO purposes isn’t […]
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eCommerce sites depend on an ever-increasing pool of online customers in order to grow. Search engine optimization for these sites is critical, as it helps new customers find the products and services they are looking for. The difficulty for SEO professionals is that large e-commerce sites can be unwieldy; many companies simply don’t have the […]
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We’ve all made missteps in our lives, and sometimes those missteps wind up on the Web. The embarrassing college photos, the unfortunate arrest, the business mistake – each of these lapses in judgment can live for years on the Internet and continue to haunt us. With our reputations telling others who we are and what we’re […]
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Web masters, content developers, and website owners generally take site security seriously. Search engine optimization (SEO) professionals do, too. Having a secure site that meets all current standards is beneficial from a search engine perspective; Google and other search engines rank secure sites higher than sites with security issues. Google recently announced that its […]
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In part one of our discussion on Google’s keyword association algorithm patents, we talked about how the search engine uses relevance and search volume to refine user queries in an effort to deliver useful search engine results, regardless of the ambiguity or general nature of a given search. In part two, we will discuss context […]
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