As the novel coronavirus pandemic continues to negatively impact the economy, retailers the world over are struggling to keep afloat. While brick and mortar shops have seen the worst economic impacts, forcing many to close their doors either temporarily or permanently, the e-commerce sector is also facing its share of struggles. To help stimulate e-commerce, […]
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In today’s fast-paced and highly connected world, companies depend on good online reputations to drive business growth. Unfortunately, business reputations are at the mercy of anyone with a computer or smartphone. With a few clicks of a mouse, someone can post unflattering information, negative reviews, or even outright falsehoods about a company and its products […]
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In the fully-connected online world, our reputations are the foundation of our online presence. A good reputation helps to drive business growth; those people searching for a company to do business with are influenced by positive information. Bad reputations, on the other hand, can negatively harm business prospects. To restore damaged reputations, both companies and […]
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If there is one thing search engine optimization (SEO) professionals can agree on, it is that nothing remains the same for long. Techniques and strategies for optimizing webpages change constantly; what worked in the past may no longer be sufficient to produce results going forward. Search ranking also changes constantly, with some sites experiencing wild […]
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In today’s interconnected digital world, businesses and individuals need to stand out in the online environment in order to succeed. Digital marketing is comprised of numerous strategies, including search engine optimization (SEO) and online reputation management (ORM). While the end goal of these two strategies may differ, there exist several similarities in their application and […]
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