2020 showed the importance of having an online presence available to serve various customers to all kinds of businesses. The pandemic’s effect was harsh on companies in the initial stages, and many struggled to build a positive online reputation because of how abrupt the transition was. Business reputation management quickly became an essential part of […]
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There is a saying that many professionals in marketing and public relationships stand by: perception is reality. This adage is felt more so now in the age of social media, especially since only a whisper of a rumor is needed for a social media wildfire to be sparked. Now more than ever, reputation management is […]
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In today’s fast-paced and highly connected world, companies depend on good online reputations to drive business growth. Unfortunately, business reputations are at the mercy of anyone with a computer or smartphone. With a few clicks of a mouse, someone can post unflattering information, negative reviews, or even outright falsehoods about a company and its products […]
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In the fully-connected online world, our reputations are the foundation of our online presence. A good reputation helps to drive business growth; those people searching for a company to do business with are influenced by positive information. Bad reputations, on the other hand, can negatively harm business prospects. To restore damaged reputations, both companies and […]
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In today’s interconnected digital world, businesses and individuals need to stand out in the online environment in order to succeed. Digital marketing is comprised of numerous strategies, including search engine optimization (SEO) and online reputation management (ORM). While the end goal of these two strategies may differ, there exist several similarities in their application and […]
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