In today’s interconnected digital world, businesses and individuals need to stand out in the online environment in order to succeed. Digital marketing is comprised of numerous strategies, including search engine optimization (SEO) and online reputation management (ORM). While the end goal of these two strategies may differ, there exist several similarities in their application and […]
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Most smart businesses know that the power of Google is instrumental in offering online visibility to customers. The results of a Google search can make or break a company’s chances of success. Online reputation, or the information available online, is critical in maintaining this visibility. However, it is important to understand that online reputations can […]
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If we had a search engine optimization (SEO) superpower, it would be to read minds. The ability to know what people are thinking would be so valuable when trying to find keywords to include in a title or description tag. Since we realize that the chances of gaining my dream superpower is around 0%, […]
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Using Voice search is not only convenient, but it is fast becoming the “go-to” way to search as we approach 2019. With voice-activated commands in vehicles, smart homes, and smartphones, using a voice search can lead potential customers straight to your businesses virtual front door. As an emerging trend worldwide, it is predicted that by […]
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Using competitor’s keywords from a site that is already high-ranking in Google is an excellent strategy. The alternative is the often-used tactic of entering random keywords into whatever “tool de jour” is popular today. We prefer the simpler and more successful reverse engineering technique explained below. Especially since those keywords are already proven to be successful. […]
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