Most smart businesses know that the power of Google is instrumental in offering online visibility to customers. The results of a Google search can make or break a company’s chances at success. Online reputation, or the information available about a business, is critical in maintaining this visibility. However, it is important to understand that online […]
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Since its introduction in 2014, Google My Business (GMB) has revolutionized the world of online marketing. With the tool, businesses can concentrate on connecting with local customers, the foundation of so-called “local search”. Businesses claiming listings on GMB can add physical location and contact details, making it as simple as possible for potential customers in […]
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There are many components that go into a search engine optimization (SEO) campaign. A wide variety of factors are analyzed and cataloged by search engine algorithms, therefore requiring that SEO be applied to many parts of a given web property. These parts include both on-page and off-page attributes. Neglecting one in favor of the other […]
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Most people understand that web content is king when it comes to search engine optimization (SEO). Quality content is overwhelmingly the most important part of the SEO puzzle; the major search engines analyze and rank content over other site features like links, latency, and site speed. Creating valuable web content that performs for SEO purposes isn’t […]
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eCommerce sites depend on an ever-increasing pool of online customers in order to grow. Search engine optimization for these sites is critical, as it helps new customers find the products and services they are looking for. The difficulty for SEO professionals is that large e-commerce sites can be unwieldy; many companies simply don’t have the […]
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