eCommerce sites depend on an ever-increasing pool of online customers in order to grow. Search engine optimization for these sites is critical, as it helps new customers find the products and services they are looking for. The difficulty for SEO professionals is that large e-commerce sites can be unwieldy; many companies simply don’t have the […]
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We’ve all made missteps in our lives, and sometimes those missteps wind up on the Web. The embarrassing college photos, the unfortunate arrest, the business mistake – each of these lapses in judgment can live for years on the Internet and continue to haunt us. With the clear importance of having a strong online reputation […]
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Webmasters, content developers, and website owners generally take site security seriously. Search engine optimization (SEO) professionals do, too. Having a secure site that meets all current standards is beneficial from a search engine perspective; Google and other search engines rank secure sites higher than sites with security issues. Google recently announced that its Chrome browser […]
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In part one of our discussion on Google’s keyword association algorithm patents, we talked about how the search engine uses relevance and search volume to refine user queries in an effort to deliver useful search engine results, regardless of the ambiguity or general nature of a given search. In part two, we will discuss context […]
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Every day, millions of people conduct searches on Google, overwhelming the world’s most popular search engine. Somehow, Google’s search results return resources a user is likely looking for, regardless of the ambiguous nature of the keyword typed into the search box. Google uses a complex algorithm and many tools to return relevant searches that best […]
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