Reach shoppers at the point of purchase.
Walmart Connect, Target Roundel, Instacart, Kroger Precision, Home Depot, Lowe's, and Best Buy — planned and bought as one stack.
Internetzone I manages retail media for CPG, home improvement, and consumer electronics brands. We tie every dollar to loyalty-data-verified shoppers, ROAS, and category share — and we run it alongside your joint business plans.
Get a Free Retail Media Audit
Tell us your retailer mix and we'll show you where spend is leaking and where the next ROAS lift will come from.
Our Approach to Retail Media
Retail media is the fastest-growing ad channel in the industry because it's the only one with verified, loyalty-card-level shopper data tied directly to in-store and online sales. The brands that win are the ones that plan it across retailers — not one IO at a time — and align it with their joint business plans, trade calendars, and category buyers.
Pair retail media with our full online advertising stack, with Amazon Ads for marketplace dominance, or with Ecommerce SEO for organic growth alongside paid retail placement.
Why Brands Choose Us for Retail Media
Outcomes that move category share — not just sponsored-product CPCs.
Shopper-data targeting
We target real, loyalty-card-verified shoppers — not modeled audiences. Retail media's edge is first-party purchase data, and we use all of it.
Closed-loop measurement
Every retailer ties impressions directly to in-store and online sales lift. We design campaigns around that closed loop, not generic CPCs.
ROAS, share, and velocity
We optimize against return on ad spend, category share, and unit velocity — the metrics retail buyers actually use in JBP reviews.
Cross-retailer media planning
We plan and buy across Walmart, Target, Instacart, Kroger, Home Depot, and Best Buy as one media plan — not seven isolated platforms.
Transparent reporting
Live dashboards by retailer, by SKU, by category — tied to ROAS, share, and incremental sales lift.
JBP & vendor alignment
We coordinate retail media with your category managers, joint business plans, and trade marketing — not in isolation from the buying team.
Every Retail Network, Managed
The full retail media stack — pick what fits, or let us recommend the right retailer mix.
Walmart Connect
Sponsored Products, Sponsored Brands, Walmart DSP, and in-store screens — the fastest-growing retail media network in the US.
Target Roundel
On-site sponsored placements, Roundel programmatic, and CTV inventory across Target's first-party shopper graph.
Instacart Ads
Featured products, brand pages, display, and shoppable video across the largest grocery delivery marketplace.
Kroger Precision Marketing
Loyalty-data-powered targeting across Kroger.com, partner publishers, and CTV — closed-loop to in-store sales.
Home Depot, Lowe's & Best Buy
Retail media networks across the major home improvement and consumer electronics retailers — built for considered purchase.
Amazon Ads (separate stack)
Amazon has its own dedicated practice — see our Amazon Ads page for Sponsored, DSP, Prime Video, Twitch, and Fire TV.
Our process
How We Run Retail Media
- 1
Audit & Retailer Map
We audit your current retail media spend, JBP commitments, and SKU performance by retailer, then map where the next dollar earns the most.
- 2
Build the Stack
Campaign architecture, SKU prioritization, audience strategy, and creative built per retailer's platform and shopper graph.
- 3
Launch & Learn
Structured testing across retailers, audiences, and SKUs — we learn fast and double down on what drives incremental sales.
- 4
Scale & Report
Weekly optimization, monthly executive reports, and JBP-ready quarterly reviews tied to ROAS, share, and velocity.