Day: January 13, 2021

search engine marketing

SEM, short for Search Engine Marketing, refers to the process of purchasing ads on search engines. It’s a term often associated with SEO (Search Engine Optimization), but marketers all over the world now utilize SEM as a special tool, now used as ads that allow businesses to make better use of paid search and advertising. […]

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woman working on laptop

2020 showed the importance of having an online presence available to serve various customers to all kinds of businesses. The pandemic’s effect was harsh on companies in the initial stages, and many struggled to build a positive online reputation because of how abrupt the transition was. Business reputation management quickly became an essential part of […]

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