When it comes to digital marketing, you can’t forget about using the right keywords. Keywords are crucial to search engine optimization — the right words and phrases are vital to telling search engines about the content of your page and ensuring that your target audience sees your content.
However, although the impact of keywords on SEO is undeniable, they don’t guarantee excellent results. Given the fierce competition, your content could easily get lost in the vast amounts of information available on the internet.
With the need to rank higher on search results, you may conclude that you must include the exact keywords in as many pages as you can, but this isn’t a good idea!
When the Competition Hinders Keyword Effectivity
Keyword cannibalization is inevitable—you’re bound to compete for the same keyword with several other websites eventually. While some believe that the more pages you have targeting a keyword, the higher your website will rank for that keyword, this isn’t the case.
On the contrary, targeting the same keyword across multiple posts or pages hurts your SEO rather than improves it! The more website pages that target the same keyword phrases, the less you’ll be able to hit your marketing goals! Rather than help you, targeting the same keyword phrases will hold you back from moving toward SEO success.
Having more of the same thing can be helpful in other areas, but it’s the opposite for SEO. Since the pages on your website are separate entities with their own authority and page ranking, targeting similar keywords means they compete with each other for search engine visibility.
As a result, your website pages must fight for visibility with each other while competing with other websites!
Fixing Keyword Cannibalization
If you find that you’ve been practicing keyword cannibalization, don’t worry! Fortunately, keyword cannibalization is solvable—a good digital marketing agency can help you overcome this problem and improve the rankings of each page on your website.
Here are a few solutions you can try to fix keyword cannibalization:
1. Run a Content Audit
You won’t fix keyword cannibalization if you don’t know which pages are using the exact keywords! To begin solving this issue, you must first run a content audit that helps recognize the problems you need to solve.
By systematically reviewing all the content on your site, you have the chance to look closely at your optimization efforts and determine how well you’re meeting your goals. A content audit is beneficial for identifying content that targets the same keyword or keyword phrases so that you know which ones to work on and improve.
2. Restructure Your Website
The best way to fix keyword cannibalization is to turn your most authoritative page into a landing page that links to unique variations falling under the umbrella of your targeted keywords. Topic clusters are helpful for this purpose, as they create strong interlinking across all this content, helping visitors find complete information.
3. Rewrite Your Content
If you’ve found a few similar articles, consider merging and rewriting them, inducing only the best parts from each one. You may also want to change the content URL, title, and meta description and optimize the content to a new keyword phrase.
You may not know it, but your keywords may be hurting your SEO rather than boosting it! If you want each age of your website to rank high, make sure to identify your content that targets similar keywords and consult a digital marketing agency that can help you reoptimize your content. When you focus your efforts on fixing keyword cannibalization, you’re sure to find improvements with your SEO!
If you want to have better content on your website, leave it to our team at Internet Zone I! Our digital marketing agency provides excellent SEO content services that ensure high-quality content that works for you—simply tell us what your content needs, and we will deliver what you asked for. Request a quote today to get started!