Search engine optimization (SEO) is one of the most crucial parts of marketing your business online. Understanding search engine algorithms and appropriately tailoring your strategies is a surefire way to boost your visibility, appear at the top of search results, and reach your customers. However, numerous misconceptions surround SEO, driving many companies down the wrong path.
As SEO is essential to your business’s success, separating fact from fiction will determine what reliable strategies are from fake ones. Here are some of the top SEO myths that you need to know about and the truth behind them:
You Should See Results Immediately
Everyone wants the most efficient options to enjoy success immediately. However, SEO takes time, no matter how much effort you put into it. Although it’s possible to get lucky and enjoy fast results with some of your keywords, it’s a rare event you shouldn’t rely on, underscoring the importance of working on your SEO.
The truth is that most rankings won’t move until after several months, so SEO involves playing the long game. Measuring results in the short-term won’t give you the data you need to achieve your goals, so be patient and monitor your performance while experimenting with your keywords to enjoy the best results.
Buying Numerous Links is the Key to Success
Another myth that many people fall for is that SEO is all about buying as multiple links as possible. However, if you get them at a low price, there’s a big chance that they don’t have a domain authority and they aren’t relevant; in other words, they’re virtually useless.
Buying links specifically to improve your rankings isn’t a good idea, even though it’s common practice. Not only is it black hat activity, but it also runs contrary to Google’s guidelines. It will also affect your brand reputation since your business might rank next to suspicious websites. It’s always better to have three quality links over 100 bad ones. However, if you’ve already fallen victim to this, it’s best to contact a Google reputation service, which can help reorient you to the right path.
The Only Thing That Matters is Having Lots of Links and Content
Similar to the previous myth, quality always wins over quantity, so filling up your page with irrelevant links and content will only backfire on your business. Arbitrary backlinks that don’t have any domain authority or anything to do with your business will only jam your website with worthless material, and it may also subject you to penalties from Google. The search engine combs through websites to assess them for quality and relevance, which you’ll want to keep in mind when focusing on backlinking and content. If you don’t know where to start, partnering with content writing services, who know how to create articles that will generate interest in your business, is sure to help.
Link building is one of the most effective ways to drive traffic to your website, but you’ll have to do this properly. Backlinks and content work hand in hand to draw more attention to your online presence, so make sure to create purposeful and exciting content that will encourage your target audience to visit your website. It will also motivate more people to link to your pages organically, which is definitely something you want.
Keyword Research Isn’t Important
Ignoring keyword research is one of the fatal mistakes you can make for your SEO. Looking into the most relevant and strategic keywords will attract droves of organic traffic to your website, which is the end-goal of SEO. However, this won’t be possible without properly looking into the keywords your target audience uses to look for the products or services you offer. With keyword research, you’ll be optimizing your keywords according to your target market’s intent, ensuring that they find you when entering their queries into search engines.
Believing misconceptions about SEO can irreparably damage your brand reputation, especially if you don’t catch it in time. By being aware of these top SEO myths, you can steer clear of strategies that are sure to sink your brand awareness and marketing efforts.
Internetzone I offers the best online reputation management services around, in addition to content writing services and Google reputation. We work to identify your business niche and cultivate SEO/SEM strategies, along with your web design, helping you achieve your business goals. Contact us today to request a quote!