When it comes to online marketing, SEO plays a crucial part in establishing a business’s online visibility. It is also an integral factor to consider when creating online content. When utilized properly, SEO can help the website drive organic traffic, increase revenue, and optimize user experience.
As today’s digital marketing world continues to innovate, SEO techniques are also evolving. New strategies are introduced, and search engines set improved algorithms. If you’re an online marketer and would like to have your website on top of search engine pages, you need to be aware of the SEO trends this 2021:
Mobile responsiveness and optimization will continue to be essential
In 2019, Google introduced mobile-first indexing. It is a feature that, instead of primarily checking using a desktop version of a website for ranking and indexing, Google considers the mobile version. This is a response to the fact that around 2 billion people are using their smartphones to access the internet and do their transactions online.
It is estimated that by 2025, we may notice that nearly three-quarters of internet users will be solely using mobile. That is why it is a good strategy to optimize the mobile version of your website, too. Ensure that your website has a user-friendly page and Google can successfully crawl all your site’s pages.
Long-form content will continue to help improve your ranking
Despite the millions of articles, videos, blog posts, podcasts, and web pages we see online today, creating unique and high-quality content remains one of the best online marketing strategies. Long-form articles, infused with the proper keywords and relevant value, will help your website visitors engage. These types of content are seen to rank higher in search engine results. Interestingly, this trend is expected to continue this 2021.
When creating long-form articles, it is also critical to make your content visually appealing to the readers. Of course, do not forget that your content should provide your target audience the value that they are looking for. Use headings, subheadings, and bulleted points to make sure the content is easy to follow and understand. Add internal and external links to make the content more reliable and authoritative.
Local SEO Will Be a Key Player in SEO Strategies
Typically, people use search engines to look for local goods and services. This is why one of the top SEO trends today is local SEO. It will play a significant role in an online business in its specific location.
This can be due to zero-click searches that appear when a query is responded to in the featured snippet of a specific search result. When you search for an item on Google, and the results are already in the featured snippet, you will no longer need to click on the links and check the actual website.
SEO experts usually focus on high-traffic keywords to get a better ranking instead of giving the search engine bots well-versed pillar content. If you’re an online entrepreneur, it is advisable to get snippets that respond to the consumers’ honest concerns and questions. Also, ensure that your Google Business page is optimized properly.
Voice Searches Will Have a Big Impact on Search Engine Results
As today’s digital marketing evolves, the power of voice recognition has proven a lot of results. Voice assistants such as Siri, Google Assistant, and Alexa continue to become better and popular. In fact, based on a study done by Juniper Research, voice assistants will likely be used by 55% of U.S. households by 2022.
Voice searches have also shown some impact on search engine results. When considering SEO, you should choose words and phrases that people are actually using in their daily lives.
Conclusion
Digital marketing continues to become more complex. It requires online business owners to adapt to emerging SEO trends. This 2021 will be a more challenging yet rewarding year for online marketers as long as they consider what SEO can do for their businesses.
There’s no doubt that your business needs a partner to help with your SEO strategies. We offer quality SEO writing services, reputation management, and more that will aid you in improving your online presence. Request a quote, and let’s discuss more about our services!