If you want your website to perform better, you must not solely focus on one element and hope it’s enough to deliver quality results. You also have to know how to work on several factors simultaneously to achieve your business goals.
For instance, if you aim to improve your rankings in the SERPs environment, you have to do more than just employ SEO content writing strategies. In fact, you have to ensure that you nail your web design as well because these two go hand in hand.
In this article, we will share how SEO and web design work together to achieve a higher search ranking:
Web design and SEO can make a website more mobile-friendly
It has been three years since Google made an announcement that it is making a switch from indexing desktop versions first to prioritizing mobile sites. At that time, it was the start of a mobile-focused web design and SEO approach.
But for SEO to be optimized for mobile, the site needs to be carefully designed for mobile devices. When the mobile version of your website is responsive, the images will fit the screen, and content is displayed seamlessly so that users can view them with ease no matter what device they’re using. As a result, you can expect higher rankings!
Web design can help ensure content is easy to read
Whether you do your writing or get content writing services from contractors, you will certainly invest a lot in your website’s posts. But what if your meaty content is displayed in a way that confuses the readers? Do you think they’ll keep on reading or find a different source for the information they need?
Keep in mind that web design impacts the performance of your content. When the design is well-thought, it can present content to the audience in an engaging way that will keep them hooked.
Web design affects speed, which impacts SEO
Your site’s loading speed is one of the most significant factors that dictate whether a web user will stay on your site or leave for a faster one. When users leave your website too soon, your SEO performance is affected as it increases your site’s bounce rate.
To improve the speed of your page, you have to make some changes to the design. From compressing images to optimizing codes, you should do what you can to speed up the page, decrease bounce rates, and increase time spent on-page. It’s also worth noting that slow-loading pages hurt your conversions, so you want to do whatever’s necessary to achieve speedy pages and make your users satisfied with what you offer!
Web design and SEO work together to gain user’s trust
While user trust is not precisely measurable, it can’t be denied that it’s a big element that affects your SERPs standing. Remember that users today are quick to pass judgment, so if your website disappoints them when they land on your page, you can’t expect them to come back anytime soon.
You can gain your web visitors’ trust by using clean and professional-looking design elements, ensuring easy navigation and quick access to the information they need. When they find the information they’re looking for, you must make sure that they are also well-written and engaging!
At this point, you now realize that SEO cannot succeed without effective web design, just as the latter won’t be worth anything without the former. To move closer to your goals, you must ensure that you have the right strategies for both SEO and web design; only then can you hope to improve your rankings and establish your authority!
Internet Zone I is a reputable company that offers SEO and web design services. We are among the best online reputation management services that can provide you with digital marketing solutions to boost your presence. Get in touch with us today to see how we can help!