While there are many fun myths people share just to conjure a fun-loving atmosphere, there are some myths out there that can indeed be devastating. SEO myths, in particular, run rampant on the internet—and unfortunately, it has claimed many victims. Those who have believed these myths to be true are left using such strategies inefficiently and ineffectively, rewarding their efforts with little to no positive results.
To ensure you do not fall into this trap, here are four of the most prominent myths currently circulating and why they aren’t true:
Myth 1. You are writing for Google
People will tell you that you need to write for Google. After all, they are the ones ranking you, not the audience! Unfortunately, this cannot be further from the truth.
Remember, Google’s focus is to provide the best experience possible to their users. This means that if your article is one that is well received by the audience, Google will reward you well. The opposite also happens—where if you write something no one likes reading, your rank will take a hit.
In other words, write for your audience, not the search engine! Still, keep to some particular “Google-friendly” tactics, like utilizing keywords to ensure your content is accessible and relevant and filling in the meta description properly.
Myth 2. You need to write long blogs
Many people believe that the longer the blog, the more informative it can be—which means it will be more attractive and useful for its readers. Unfortunately, the reality is that when someone sees a huge pile of text, they will immediately feel demotivated to read it!
Long-form content does have its place, but it should not be relied on alone. You should always diversify your content, providing various types of content from short-form written content, infographics, videos, and more. This way, your reader can stay interested in what you have to say, boosting your website’s rank.
Myth 3. You need to publish every day
Publishing every day will indeed help with improving your rank. However, just do not do it for the sake of boosting your rank alone.
Creating content is no easy task, and before you know it, you will burn yourself out. This leads to lower quality content that is less useful to readers, leading to fewer visitors to your website and a lower rank as a result.
What you need to do is identify the best balance between publishing something and taking a break. That way, you give yourself enough time to create quality content without overburdening yourself! Just be sure to stick to a schedule so as to not forget posting content entirely.
Myth 4. You need to stuff your posts with keywords
Keywords are essential in SEO—but stuffing your content with them will achieve quite the opposite. Google has implemented an algorithm to detect whether you’ve purposefully stuffed content with keywords for the sake of SEO and penalize you for it.
As such, ensure that the content you write is informative and useful to the audience without going overboard with the keywords. All in all, make the document sound natural!
With these myths of the way, we hope to have cleared up any myths you have previously believed to be true. If you find yourself making any of the above mistakes, take the time to make the necessary changes immediately, so as not to lose efficiency with your SEO strategy.
That being said, if you are facing trouble making changes to your SEO or are in need of help doing it right, then do not be afraid to reach out to SEO agencies to assist. They have plenty of experience knowing what works and what does not, and they will know what it takes to bring your website’s rank up.
Internetzone I is a digital agency offering SEO, web design, reputation management, and many other services to help companies maximize their online presence. If you need SEO content writing or some general help with your digital marketing strategy, work with us today!