It takes more than a message to be a successful business online. You need to carry that message using the right kind of content depending on your campaign goals, audience, and platform.
It is crucial for every online brand to distinguish which content style is appropriate for what they need, as the ultimate goal should be lead generation, conversion, and continuing visibility. Knowing what you need helps you get the right content writing services. Here are eight different types of content that you can use in your marketing strategies:
1. SEO Articles
Writing SEO-worthy articles could help your website rank well on Google and other search engines. The top search results receive a whopping 32.5 percent of all search traffic, while the top three get 61 percent of traffic. Using the right balance of good content, optimization, links, and promotions, you can grab this market share and boost traffic to your site. There are many online sites that offer seo article writing services.
2. Landing Pages
Landing pages are one of the initial steps in the marketing funnel and are critical in generating site traffic. If you want landing pages that convert, you need to write quality content with a strong CTA (call-to-action) that increases click throughs to other pages on your site.
3. Static or Service Pages
Service pages or static pages showcase your products, services, about us, client testimonials, and contact page. These pages serve as the foundation for your site, with everything else built around them. They are necessary for a successful company website and optimized with the latest SEO techniques to rank higher in Google search results.
4. Blog Posts
82 percent of marketers say that blogging is one of the most effective content to deliver revenues and domain authority.
Blogs help you engage with a wide range of content personas, establish your brand as a thought leader, provide high-quality content, increase exposure and impressions, and engage with your audience.
5. Pillar or Evergreen Content
Pillar or evergreen content is a great way to promote your brand as a thought leader. You can focus on a large topic that may be broken into smaller parts. For instance, you can write a definitive guide to SEO content writing services, breaking it into several parts and even subtopics on other blog posts. Because of its length and detail, pillar content performs highly in SEO.
6. Skyscraper or Long-Form Content
Skyscraper or long-form content can be 2,500 words or more to earn substantial backlinks from other websites while giving in-depth information on topics within your expertise. This type of content also helps your website rank for particular keywords.
7. Social Media Posts
Your social media updates may increase business exposure and convert followers into fans. You don’t have to be on every platform, just the ones your target market uses frequently.
To stand out on social media, you must create precise goals, generate relevant material, and share it on the correct channels. Take advantage of high-quality images and videos, polls, and surveys, and consistently engage with your audience.
8. White Papers and Case Studies
A white paper is an in-depth report about your business, your product, service, or industry that can be very valuable to your customers. Brand positioning is shown in white papers, while client benefit is shown in case studies. A well-written white paper or case study can set you apart from competitors that use more basic content. In addition, it helps bring in more leads and higher quality customers.
Prioritize content marketing to optimize your marketing strategies. Your marketing efforts should center on excellent and compelling content. As you effectively connect with your audience, you build trust with your target audience even more.
Use content writing services USA to nurture your subscribers and customers while also increasing conversions. Content marketing is a high priority in marketing campaigns and can propel your website to new heights faster than you could have imagined.
If you are looking for content writing services, Internet Zone I can provide superb content to boost your business. We guarantee that our team has the expertise to identify the most effective web design and SEO/SEM strategies to improve your website’s standing and bottom line. We also provide SEO content writing services, Google My Business reinstatement, online reputation management, and much more. Get in touch with us today!