There are plenty of factors that go into online content. However, search engine optimization (SEO) and the user experience (UX) should be prioritized. UX may not be seen as a priority, but it really should be, especially for eCommerce websites that benefit from this the most.
Why User Experience (UX) Is Vital
UX is often seen as having everything to do with the convenience users experience as they navigate through your site. However, that’s not the only thing UX actually entails; there’s actually more to it than that.
Comprehensive, immersive UX is the best kind. eCommerce UX involves how customers interact with the eCommerce website as well as the products on there as well. It all plays a key role in the overall view of the company.
Good UX goes beyond customer opinions of products or website use; it’s the opinion formed about your company afterward. It’s safe to say that for an eCommerce business to succeed, UX matters.
UX and Success
Taking on a serious UX approach requires more than just going at it. There has to be careful and thoughtful planning, coupled with consistency. It needs to carry throughout the customer journey, from a product being made and promoted all the way to checking out.
- Product Creation – UX should already be part of the consideration of a product while it’s being created. Consider what your customers are trying to find in a product. See what issues they need solved, and which needs and desires have been expressed. Those factors will all play into creating positive UX from the creation process.
- Product Promotion – Ensure that your eCommerce website has the customer in mind. Factors to take note of include having an attractive site layout, fonts and colors that work well together, and being able to navigate with ease. Make sure that the information you provide is in places that are intuitive. Check on the shopping cart, too, and pay close attention to shipping so that the products are delivered in a timely manner.
- Follow Up – Having a customer-centric product and an eCommerce website that’s much the same is just the beginning of UX. It’s important to have a continuous stream of communication with customers through social media, e-mail, and customer service channels. That way, any feedback and questions can get an efficient and timely response.
When an eCommerce website takes on an approach centered on UX, it can feel like the needs of the company take a backseat. The customer needs, on the other hand, take the forefront. In a lot of ways, that ends up being the case, and there’s actually nothing wrong with that. A company set on its needs alone will eventually end up falling off.
User experience matters across all websites, but especially so for the likes of eCommerce. It’s one of the two main factors that should always be prioritized, with the other one being SEO. Put UX first throughout the customer journey from product creation, product promotion, to the follow-up of customer service.
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