Author: Hayden Koch

search volatility

If there is one thing search engine optimization (SEO) professionals can agree on, it is that nothing remains the same for long. Techniques and strategies for optimizing webpages change constantly; what worked in the past may no longer be sufficient to produce results going forward. Search ranking also changes constantly, with some sites experiencing wild […]

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In today’s interconnected digital world, businesses and individuals need to stand out in the online environment in order to succeed. Digital marketing is comprised of numerous strategies, including search engine optimization (SEO) and online reputation management (ORM). While the end goal of these two strategies may differ, there exist several similarities in their application and […]

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Most smart businesses know that the power of Google is instrumental in offering online visibility to customers. The results of a Google search can make or break a company’s chances of success. Online reputation, or the information available online, is critical in maintaining this visibility. However, it is important to understand that online reputations can […]

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If we had a superpower, it would be to read minds.  The ability to know what people are thinking would be so valuable when trying to find keywords to include in a title or description tag.   Since we realize that the chances of gaining my dream superpower is around 0%, discovering a way to […]

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seo voice search

Using Voice search is not only convenient, but it is fast becoming the “go-to” way to search as we approach 2019. With voice-activated commands in vehicles, smart homes, and smartphones, using a voice search can lead potential customers straight to your businesses virtual front door. As an emerging trend worldwide, it is predicted that by […]

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