The right way to stay successful in today’s digital time is to invest in your online presence. This is why many businesses are maintaining solid digital footprints by engaging with their audience and through Search Engine Optimization. Both strategies require continual changes and adjustments to cater to your target demographic.
SEO’s effect primarily depends on the keyword research you implement. This affects your visibility to specific online users, depending on the terms you use and the method of implementing them in your online platforms. Since it’s the first step to a successful SEO strategy, you need to get keyword research done right. Otherwise, you’ll be wasting your efforts on a long-term strategy with minimal gains.
The Impact of Keyword Research
Keyword research is essential to bridge the gap between your company’s services to your customer’s needs. It helps you identify which terms will lead to quality organic inbound leads by optimizing your marketing funnels. Since online users type different words and search terms daily, you’ll need to be specific in determining the right words beneficial for your business’s online presence.
If you want to launch a successful marketing campaign, here’s a four-step guide on choosing the right keywords:
Step#1: Set Your Goals
Keyword research needs to follow a specific goal so you can create a list of seed keywords to start with. Since you can use keywords in different elements of your digital platforms, you need to identify what you’re highlighting in your service. Is it your brand name? Your product offer? Your local audience? Answering these questions can help you develop a more targeted approach to your SEO strategy.
Step #2: Create Buyer Personas
A buyer persona is a simplified interpretation of your preferred target audience. It’s a profile with a specific age range, gender, occupation, place of residence, and other identifying factors. With a buyer persona, you can understand what your buyer would want to search online for their needs. This is usually divided into navigational, informational, or transactional searches.
A Navigational search helps them look for a specific place or brand’s online portals. On the other hand, an informational search is usually a question. Finally, a transactional search indicates a willingness to scope prices or product offers for a specific product.
Step #3: Utilize Automated Tools
There’s a wide range of keyword research tools you can use to simplify your search for the right terms. These apps also display different analytics to gauge the effectiveness of different words or phrases. Thankfully, you don’t need to be an IT expert to use these digital tools.
Step #4: Monitor Your Results
Auditing your website is one way to ensure that your SEO strategy is working well. Since you’ll need to evaluate the performance of your different landing pages, it’s important to check the metrics of each page. Bounce rates, cart abandonment rates, and conversion rates are just some of the variables you need to consider when improving your keyword strategy.
As mentioned above, keyword research is a continual process that requires constant revisions and adjustments. For this reason, you can’t just launch one marketing campaign with optimized content and expect it to improve your rankings for the long term. Since keyword research is a continuous process, you need to delegate a dedicated team to handle your marketing efforts.
Thankfully, you don’t have to run your marketing team overtime to meet the demands of your keyword research. Our team at Internet Zone I offers SEO writing services to assist your keyword research before expanding to other strategies. Contact us today and discover the difference our professional assistance can make!