Given the sheer amount of time, money, and effort that goes into building an effective business website, it’s clear that you’ll need to get a return on your investment. However, this doesn’t mean that you’ll automatically get results just by switching things up with the look and feel of your website.
It takes a significant amount of resources to put a website design together. The sad truth is that even the most beautiful, trendy, and optimized website doesn’t guarantee traffic or sales conversions. And even if you do attract traffic in droves, your page’s new look still has a high chance of not making any money at all.
Often, low conversions don’t have anything to do with the quality of your design; instead, it has a lot more to do with certain points of improvement that you can use.
My New Website Design Isn’t Ranking Any Returns—What Can I Do?
The process of dealing with a website design that’s struggling to convert generally bears the need to take a step back and re-evaluate your overall marketing strategy for much-needed tweaks and improvements.
At Internet Zone I, we see hundreds of customers come to us in search of answers to their qualms of unrealized profit potential. We tell all of them to start working on these key tweaks right away:
1. Start Surveying First
To discover why your website design isn’t converting as well as you expected it to, you’re most likely going to find answers from a reliable source—those that actually use it.
Before taking website elements apart and dissecting them one by one, it’s best to run a quick survey among your customers and visitors to gather any input that can help your efforts. Once you compile all the answers (and compensate your respondents accordingly with something like a simple coupon, for instance), you’ll get to spot some key insights that will help you out!
2. Improve Site Speed
Sure, your website may look amazing and ticks all the boxes when it comes to appearance-related matters. This is moot if your site speed is as slow as can be.
Take note that the average user only waits two to three seconds before moving to a competitor site. So when users come on your website, and you have them wait endlessly for it to load, you lose your chances to convert by the millisecond. If your page’s boot time is causing visitors to bounce in the blink of an eye, then you need to start cutting it down. This way, you can retain more users for conversions.
3. Rework Your Copy
If your website uses key concepts like visual hierarchy, white space, and layouts well, but you do not see progress with your conversions, then the reason might be your website copy.
Something business owners often fail to understand about website designs is that they can’t convert on their own. They have to be outfitted with conversion-oriented copy. By refreshing your text content with descriptive, keyword-focused headlines, strong descriptive language, SEO keywords, and well-written calls to action (CTAs), you’ll hit the ground running in no time!
4. Get an Audit ASAP
As much as you’d like to think that you can solve your website conversion problems on your own, some things are better left in the hands of a professional.
If your website still fails to convert even after you’ve spent time tweaking your potential problem points, you’re most likely dealing with something that is beyond your current skill level. By enlisting the services of an expert like Internet Zone I to help you out, they can spot points for improvement and act on them right away!
No matter how intricate your website design is or how amazing it looks, it’s never going to be as effective as it should be if it fails to convert. By implementing the four key tweaks mentioned above, you can ensure that your website gets everything it needs to thrive. Your business will get right back on track towards becoming profitable and successful.
Internet Zone I provides top-quality SEO content writing services in the United States for businesses that want to take their ranking efforts to the next level. Get in touch with us today to learn more about how our services work!