Optimizing Your eCommerce Website for Mobile: A Quick Guide

person with laptop and tablet


There is no way around it. Mobile eCommerce is the way of the future. We often say that we live in the digital age, where there is always a digital solution to a mundane problem. Since online shopping innovation, mobile eCommerce has been gaining popularity among people looking to make their shopping experiences more accessible and convenient. 

All of this begs the question: Is your website optimized for mobile devices? Keep in mind that up to 50% of online shoppers view and shop for products on their mobile devices. Not taking advantage of this trend and optimizing your website for mobile may be detrimental to your business. If you do not know how to get this feat done, this guide will help you!

Optimizing Your eCommerce Website for Mobile: A Quick Guide

If your website has not yet been optimized to support mobile devices, it may be high time to do so. Optimizing your website for mobile will ensure that all your website visitors will be able to view your site and get their transactions done swiftly and efficiently. A website that isn’t optimized for mobile will not fit properly on a mobile device’s screen and may compromise the overall website experience.

Here are a few tips to help you get started in optimizing your eCommerce website.

1 – Look into the Load Time

A good mobile website should load within three seconds of being opened. A website that is slow to load may have you losing customers. Reducing the amount of content, compressing images, caching plugins, and implementing AMP protocols will help you make loading time faster.

2 – Go for Eye-Catching Web Designs

Since the screens of tablets and mobile devices are smaller, the website’s general design must be simplified to look good on a smaller screen. Restructuring your website to have conveniently located navigation buttons and call-to-action buttons, as well as an aesthetically pleasing yet simple design, is the way to go. 

3 – Easy Navigation

Ensure that all the buttons on your website are easy to find to make your website more user-friendly. Keep in mind that your mobile website visitors will be getting around your site using their fingertips. Optimizing your navigation buttons with this in mind will help improve their overall experience.

4 – Straightforward Shipping and Payment Options

Providing encrypted and accessible payment options will encourage more customers to do business with your company. Using uncomplicated payment methods and offering an array of options for shipping that display the breakdown of costs will help provide a streamlined buying experience for your customers.


Although physical stores are still in fashion, the fact remains that eCommerce and online shopping is a trend that is here to stay. Most customers will not readily give up using their laptops, smartphones, and tablets to shop. Instead of resisting this trend, it is best to ensure that your website is optimized to meet the needs and preferences of your customers. Following these tips will help you road to the complete mobile optimization of your website and help you provide a better shopping experience for your customers.

If you need help optimizing your website, contact Internet Zone I! Our goal is to identify your business niche, what will work best for you for Web design and or SEO/SEM. Contacting us directly or filling out our Quote Forms allows us to see what it will take to provide you with what you need. Work with the best web design company today!